Specials > The Organised Approach to Websites > The Organised Approach to Websites, Part 1

The Organised Approach to Websites, Part 1

: The Organised Approach to Websites, Part 2: Social Networks >

This week, I'll be publishing a five-part series entitled The Organised Approach to Websites.

By publishing a series of posts, I can go into much greater detail than is possible in a standalone post.  Let me know what you think of this series by posting a comment.

Ben Barden dot com - The Organised Approach to Websites

A disorganised approach.

Picture the scene: you've done all your usual activities for the day, and it's time to write your next blog entry.

You're not really sure what to write about, despite having several ideas.  There are a few posts you've been meaning to write for a while, but they always seem to get pushed to the bottom of the pile.  Wonder why?

You've only got an hour to spare, so you need to get started.  You sit down and start to type.  Your post starts in one direction, but soon takes on a different direction entirely.  Soon, you can't figure out how to bring the post full circle and link your massive tangent back to the topic in hand.

You could go back and write the rest of your original post... or maybe you should develop the tangent into its own post?

In the end, you ditch both ideas, post a photo or a survey, and promise to write a better post tomorrow.

Am I the only one who has been through this incredibly frustrating scenario on more than a few occasions?

The need for organisation.

Whenever I read a post where someone suggests planning your topic (and I've written one of those posts myself), I try to give it a try - but can't quite get into the swing of it.  Somehow, it seems faster to dive head first into the post.  After all, I'm writing something, so it must be better than nothing - right?

I'm reminded of the difference between someone who sketches a website design on paper and someone who goes straight to the code.  I know that planning is an important first step in this kind of thing, but with so many other things going on, it's all too easy to forget to do it.

But organising the way you manage your website is very important.  If you plan ahead, you're more likely to identify potential problems or things that need extra attention.  If you don't plan ahead, well, you'll just find those problems as you go.  Maybe they won't be big problems, but if they are, you might be in trouble.

Creating a five-step approach.

In the 9 years I've worked in IT (Information Technology), I've worked on a lot of projects.  Some went well, some didn't go so well.  Using this experience, I've come up with a five-step approach that you can use to get organised with your website.
  1. Identify the task.  What are you going to do?  For a blog, you may find it helpful to keep a list of potential post titles to work on later.  Arm yourself with plenty of ideas for future posts, but don't expect to build a post purely from a title.  I've tried - it's not easy.
  2. Plan and research.  How will you get the job done?  This is a good time to write a "skeleton post" - jot down the headings for each section of the post, but don't write any content.  Ensure the headings make sense when read in sequence - are they in a logical order?  Rearrange them or reword each heading until you're happy that they will take your readers on a journey.  Search the web for information you can use to support your post, look for images you can use, and contact people if you need others to provide input to your post.
  3. Fill in the details.  This is where you will be writing the bulk of your content.  If you took the time to write good headings and you did some good research, you may be surprised at how easily the post comes together.
  4. Quality control.  Read the post.  Does it make sense?  Are there any spelling or grammar errors?  Do the links work?  Do the images display correctly?  Read, edit, re-read, edit, and keep going until you're happy with it.  Better still, ask a trusted friend with good English skills to review your post before you publish it.
  5. Implement and review.  Putting the post online is not the end of the process.  Watch the post to see what your readers think of it.  Read and reply to their comments.  Review whether your post made an impact on your target audience.  Think about what you could improve in your future posts.  The number of comments on a post is usually a good measure of how well you connected with your readers.  As time goes on, you'll be able to tell if 10 comments (for example) is more or less than your usual response rate.  So if you usually get 5 comments and your post generates 10 comments, perhaps you're on the right path.

Won't this take a lot longer to do?

At first, yes, it could take you some time to write your posts.  I don't think this approach will work with every post you publish, though.  It all depends on what kind of post you are writing.  If you want to make people sit up and take notice, putting in the extra time could really help with this.

Here are a few simple tips that you can use right away:
  • Plan a post on paper first.  Write notes - don't try to write the whole post.
  • Sort out your headings before you write the content.  It really does help when you come to fill in the blanks.
  • If you have several good ideas but a lack of substance for them, send out a few emails to ask for people's opinions.  Don't send all of the ideas to the same people - use different people for each post.  Send the emails individually instead of to a lot of people at once.  Ask a couple of specific questions instead of saying "what do you think of this".  It's fine to gather feedback for multiple posts at once.

Websites, blogs, and more...

With a bit of modification, the five-step approach could be used for more than just your blog or website.  Maybe you can apply it to the way you work, too.  By all means try adapting the approach to other things and see how you get on.

Next time...

This is just the first part of the series.  The remaining parts will be available to subscribers only.  If you're not already subscribed, subscribe now to ensure you don't miss out.  If you need any help with subscribing, read my RSS guide.

What do you think?

Could you use this approach for your blog or website?

To read the rest of this series, go to The Organised Approach to Websites.

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Ratings: 1, Average: 4 / Stumble This!
Tags: organisation, planning, great content, writing
Posted by Ben on April 14, 2008 21:00 / Edited: July 22, 2008 17:44

Comments

1
Posted by Vincent | April 15, 2008 01:03 | http://polymathprogrammer.com | Permalink

I have a mixture of styles, disorganised and organised. I tried some of the approaches and step-by-step methods to writing articles. They just don't work very well for me. I'm more inclined towards spontaneity.

That said, I do have a list of ideas percolating. I will juggle them in my mind while going about my day. Come writing time, somehow, they congregate, and then I have this direction.

Sometimes, it's one of the ideas with lots of supporting material. Sometimes, it's a few of the ideas mixed together into one article.

So I'm actually doing your steps 1 to 3 most of the time, not just at writing time. Then during the actual writing, it's just filling in words and sentences, and lots of quality control and review.

I also find it useful writing down headings first. It's usually headings, filling details, a conclusion, and then the introduction. Unless I've already thought of the intro, it's hard to introduce something I haven't written yet, so the intro's done at the end.

This "disorganised" method is organised to me. :)

2
Posted by fragileheart | April 15, 2008 07:12 | http://www.fragileheart.com/journal/ | Permalink

Hm... I'll think about it. Luckily for me, it's a five part post. Although, I do all those things for the most part already but maybe not in so much detail as you've mentioned here. Can't wait for the next installment!

3
Posted by Lightening | April 15, 2008 10:25 | http://www.lighteningonline.com | Permalink

I had one post I was attempting to write that just wouldn't come together. It was rattling around in my head but I couldn't get it to make enough sense to write it. So I took a similar approach to this. I think the biggest step for me was removing myself from the computer and using pen and paper in another room. Then I started to just make dot points about the kinds of things I was thinking about including. Slowly the post started to take shape.

I find with my personal blog that I just write how I think/talk and that works. It's a whole different ball game when you're writing posts that are informative/teaching type posts.

I also think the review step is an important one and one that I could do with doing more of. What's working and what isn't? What's getting response from readers. That kind of thing.

Very effective image by the way! :)

4
Ben's avatar
Posted by Ben | April 15, 2008 22:25 | benbarden.com | Permalink

Vincent - you see, I was all about spontaneity when I first got into blogging. It was initially because I wrote a personal blog and I was really just saying what I did and how I felt. My tutorials are time consuming mainly because of the screenshots, and also because I have to work through the process I'm writing about as I write the tutorial. However, it's my other posts - the theories and best practices - that have been getting tougher to write as each week passes. I'm in serious danger of having no "writable" content using the old approach. Something had to change. It sounds like you're already doing some of what I suggested here, just in a not so organised way - and if it works for you, I'm not going to tell you not to do it. :) Identifying the need for change is coming up later in this series, so watch out for my thoughts on that.

fragileheart - I'll be interested to hear your comments as this series unfolds. And you know what? I'm beginning to think that a five-part series is a really good way to write great content. We shall see!

Lightening - I should use pen and paper a lot more than I do. I've got myself into the mindset that it's OK to do everything on the computer and save some paper. But I love my whiteboards and I like making notes on paper. I need a desktop whiteboard though as I have two big whiteboards that are just propped up against the wall as there isn't an easy way to hang them up. As I said in my reply to Vincent, writing a personal blog may actually be easier to do, at least some of the time. The "train of thought" method, writing as you remember things, can work well for that type of site. Reviewing is a great thing to do - learn from your mistakes, and build on your successes. You can probably tell I'm really getting into this subject at the moment. :)

Thanks for the comments, keep 'em coming.

5
Posted by Laura | April 16, 2008 02:31 | http://thatgrrlca.blogspot.com | Permalink

I think this is a good topic. But there are different ways of handling organization for a personal blog versus something topical. Personal blogs should be kind of random. I think the best thing for me is to keep a written list of topics I could write about. Then write the post and if I still want to say more I save it in drafts to finish later. I seldom do this as the first inspiration seems to work best for me. I can always post more thoughts in another post another time. A topical blog, such as yours, needs to have posts which are not tossed in as the mood hits you.

6
Ben's avatar
Posted by Ben | April 16, 2008 22:02 | benbarden.com | Permalink

Laura, thanks for the comment. I agree that some blogs are fine to just write things as they occur (see my reply to Vincent in comment #4 for more of my views on this). Mostly I think we just have to find a way that works for our site, run with it for a bit, then adapt (if needed) as time goes on.

7
rjleaman's avatar
Posted by rjleaman | April 17, 2008 12:12 | twitter.com/rjleaman | Permalink

There's something about stepping away from the computer and going to pen-and-paper that really works for me, for shaping a post idea and mind-mapping the main points, on the way to writing the subheads that will form an outline. The process you decribe is, essentially, the way I work professionally - and especially when doing tutorials, which need to be rigorously structured - but I think I'd count myself as one of the many who could be more disciplines about long-range organization.

On the other hand, I agree with Laura's point about personal blogs being handled differently. There, like her, I keep a list of topics to write about (because there are bound to be days without inspiration) but the actual writing tends to be more stream-of-consciousness - followed by review and editing to make it more coherant.

8
Ben's avatar
Posted by Ben | April 18, 2008 22:52 | benbarden.com | Permalink

Thanks for the comment, Jen. :) It's good to hear you're already doing something similar - that certainly validates the process as far as I'm concerned.

It does seem like personal blogs are a different matter entirely. I'd add that a site should always look at what works best for them, rather than taking advice too literally and assuming it'll revolutionise their site. It's more of a set of guidelines than hard and fast rules - they are there to be used and abused. Adapt and conquer! :)

9
Posted by Bryan | April 19, 2008 12:35 | www.grandmasterb.com | Permalink

Ben...this is a great topic, especially for those that are new to blogging. I approach my posts with a goal in mind, and think of them as small papers. In school (university) we had a paper due each week. I would always research the topic and layout ideas beforehand. I felt that it made the end product that much better. If you give your readers something of quality and worth reading they will return.

10
Ben's avatar
Posted by Ben | April 19, 2008 13:32 | benbarden.com | Permalink

Thanks Bryan. :) Great content is very, very important to me, both as a writer and as a reader. I hope this approach helps a few people to improve their sites without requiring a lot of extra time.

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