Blogging Guide > Web design tips > What does your design say about you?

What does your design say about you?

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Turnip of Power's Branding vs Advertising gave me the idea for today's post.  I was reading the post and thinking that perhaps I should work on my site design.  Then I noticed that Turnip mentioned my site as one that has good brand recognition.  Maybe I don't need to work on it as much as I thought.

About my avatar

For a few years now, I've used a black and white photo of me in London as my avatar - the image that appears beside my name when posting on forums. I have used other images too, but this one is by far the most striking.

Recently, I've started to use the image on Entrecard.  As you will have only seen the smaller version, below is a full version of the photo.  My wife took this.

Ben at Big Ben

Why the image works

Aside from the fact it's an excellent photo, a shot of me with Big Ben in the background is possibly the best way possible to make you think, "that's Ben".  If you haven't seen a photo of me before then you'll almost certainly recognise Big Ben, and it helps you to remember the guy in the photo.

I am thinking about replacing the rather dark image of me in the header of my site with the Big Ben photo.  It won't fit as well with the design, but it's the most recognisable image I have.  However, I do already use the image as my avatar when posting content on my site, though you'll only see it when viewing a post - you won't see it on the home page.

Design is important

In previous posts I've mentioned the importance of high quality content if you want to get your blog noticed.  But you do need a good design too.  It doesn't have to be overly flashy.  Your design needs to be clean, simple and easy on the eyes.

Below are a few designs I like:
  • Jason Boom - An attractive and consistent colour scheme; Jason's site has a very strong brand.  Also, he sets a good example by showing that it's possible to put several ads and widgets on a site without it looking cluttered.
  • Wogan May - The lack of a graphical header makes it feel a bit empty, but it's a clean theme and easy on the eyes.
  • Lightening - This site has a simple design that works well.  I love the banner and the background behind the navigation bar.  Personally, I'd like to see the two sidebars combined into one - there's enough space to do it.

Can you link everything together?

This is the key to establishing your brand.  If your site address, theme and avatar can be linked together into an instantly recognisable and memorable identity, you're well on your way.

Think of companies around the world and think of how they advertise.  Can you picture their logo and any colours or images that they use in their advertisements?  Can you remember their tagline?  You can learn a lot from how others do things.

What do you think?

Does your design matter to you?
Is your avatar relevant to your design?
Have you tied everything together into a recognisable brand?

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Tags: design, brand, avatar, theme, big ben, jason boom, wogan may, lightening
Posted by Ben on February 08, 2008 22:21 / Edited: Never

Comments

1
Posted by turnip | February 09, 2008 04:13 | http://turnipofpower.com | Permalink

I never knew that was big ben in the background, I just got to know your picture. Now it all makes sense. I really have to get to europe some day. Epcot Center is the closest I've come.

2
Posted by Sweet Mummy | February 09, 2008 06:33 | http://sweetmummy.lifewithchrist.org | Permalink

Ben, I haven't been by here in ages. I almost didn't recognize the blue site - I was very accustomed to the red. But, this is a cool look. I agree about the avatar - the Big Ben photo rocks!

I'm a bit stuck with my web address not matching the title - I was VERY amateur when I started blogging, so my address included my username instead of the actual title of the blog. But by the time I figured out that maybe they should match, I had already posted so much, and with numerous links in other places that I didn't know how to roll over into a new address. I'm not on a blogger or word press or type pad kind of blog. It's an independent, very small host. I have tried to get the 'brand' across my blog anyway, with flowers and my little 'sweet mummy' stick girl. And my avatar/gravatar/sivatar are all the stick girl or some slight variation (closer up version) of her.

Then I got my new blog up and running, and want it to be similar enough that folks know it's ME, but different enough that they're sure they are actually looking at a different blog.

I guess, for a small time blogger, that I have taken into consideration the branding idea, and run with it as far as I could. What would you suggest? (I almost hate asking those questions...it means I might have to change something!)

3
Posted by Lightening | February 09, 2008 08:58 | http://www.lighteningonline.com | Permalink

I LOVE that photo! Obviously I'm not all that great with international landmarks as I didn't recognise Big Ben. Thanks for the explanation. That's really cool! And very clever. :)

Thanks for mentioning my site. I've not really had any real feedback on it before.

4
Posted by Emarketscout | February 09, 2008 08:59 | http://www.emarketscout.com | Permalink

Hi, (big) Ben,

Michael here from Germany.

Hmmm, i'm asking myself similar questions, heavily concerned with branding ...*-)

Sure design matters. I'm using the Neoclassical Theme for Wordpress by Chris Pearson (and changed its rotating header images with a themed video wall). I was struck by this theme on first sight. And it reflects the philosophy behind it in a perfect way. Chris is stating that &#8220;No matter what kind of Web site you run, your goal is always the same: to communicate your message as effectively as possible to your intended audience."

I completely agree with Chris. So when discussing the design of a blog etc., the major question should really be, does your design help to communicate your message as effectively as possible to your intended audience ...

I don't use an avatar yet, but perhaps i will use my logo / brand ...

I like the "Big Ben" picture very much, and got instantly curious about the scene (and the guy) when i saw it at entrecard (is your wife a photographer?). As you asked: IMHO to use a shrinked version of it in your header, would be a good move ...*-)

Regards

Michael

5
Posted by Emarketscout | February 09, 2008 09:39 | http://www.emarketscout.com | Permalink

Uuups, i gave the url to my german blog in the previous comment, which is not using the themed videowall with the Neoclassical theme like the url posted with this comment), but it's original rotating headers instead.

My mistake. But perhaps this way anyone interested in design, can take a look at both /the difference and decide which one he likes better.
Feedback welcome of course

Regards

Michael

P.S.: Seems your Comment Form is not letting me post another comment with the same user name i used before, quit odd ...

6
Jason Boom's avatar
Posted by Jason Boom | February 09, 2008 10:33 | http://www.jasonboom.com | Permalink

Thanks for the compliment, Ben. I'm glad you like my efforts at branding. I think it really pays off to have your avatar be tied to the image of your site. If nothing else people remember the turnip, droopy eyed character, wry smiling orange fella, and Big Ben. :) It really does work.

7
Ben's avatar
Posted by Ben | February 09, 2008 11:58 | benbarden.com | Permalink

Turnip - London is a great place to visit, but I got sick of the UK as a place to live. Too expensive. PS: good to see you over here.

Sweet Mummy - nice to see you back, glad you like the photo. I think you're partway down the road to establishing your brand - the flowers that go down the page are a good start. I think you might benefit from a banner because your "stick person with flowers" image seems a little understated. I would also look at possibly tidying up your sidebars, as it seems like you have a lot of stuff in them.

I actually have another idea for you, but I'll message you on Entrecard with the details.

Lightening - glad you like the photo, I'm more than happy to mention your site. :)

Michael - welcome, I sent you an email about the username issue. I can sort that for you. That's a good point about communicating effectively with your target audience - a good design can make this a lot easier. I'd certainly like to get the Big Ben photo into my header, I think it would really strengthen my brand. My wife has a good eye for a good photo, but she doesn't take photos all that often. She's more of a digital scrapbook person, preferring to put her photos on a scrapbook layout than just putting the photos themselves online.

Jason - happy to oblige. :) The examples you gave are good, too, and very memorable.

Thanks for all the comments!

8
Posted by Cellobella | February 10, 2008 01:55 | http://redsultana.com | Permalink

Hi Ben,
I'm afraid I didn't even notice Big Ben in the background - but your wife's excellent photography is advertisement enough.

:)

I guess I'd like everything to match too. I started 5 years ago a family site on redsultana - then when I started blogging properly started calling my blog Sultanablog - and my handle has always been Cellobella so really I have three brandnames - but it all seems too hard to change now!

Maybe I could drop Sultanablog and just stick with two... requires thought...

9
Posted by bloggernoob | February 10, 2008 11:23 | http://www.bloggernoob.com | Permalink

your wife is a natural photographer! very nice picture! i'm all for using images. Even if it's not that relavent, i say go with an image. If a post doesn't have any type of image, i usually skip it.

10
Ben's avatar
Posted by Ben | February 10, 2008 11:50 | benbarden.com | Permalink

Cellobella - my suggestion would be just to pick the name you like best, and start from there. You could use more than one, but it seems logical to tie it all together if you can.

bloggernoob - your blog is one of a few that prompted me to include more images in my posts. So, thanks for the tip!

Also, on behalf of my wife, thank you both for your positive feedback. :)

11
Posted by fragileheart | February 12, 2008 17:56 | http://www.fragileheart.com/journal/ | Permalink

I didn't notice that it was big ben until i saw the bigger image either. I agree that it's a striking image. Espceially in black & white. The fact that it's a profile shot, I think, makes it that much more striking.

London is a great place to visit. But to live, I'm more of a fan of Dublin ;D

I think that design does matter. Although, content has more to do with what keeps me coming back to a site. For example, Swissmiss (http://swissmiss.typepad.com/) a design blog I visit everyday keeps me coming back despite her extremely simple (some might call it boring) layout. Also, she hasn't always had the avatar that she does now but I think it has helped... and lastly, because the design of her layout is so simple it was easy for her to tie it all together.

With my personal design, I find it easier to keep it all together in my own designs (which I haven't kept up with lately) but when it comes to wordpress I find because I change layouts so often (and I usually just customize existing themes) it's hard to 'tie it all in' - but I try!

12
Ben's avatar
Posted by Ben | February 12, 2008 21:03 | benbarden.com | Permalink

Thanks for the comment, fragileheart. Simplicity can work very well in a design. And I agree that I usually visit sites for the good content than a good design, especially as I read most new posts in Google Reader. However, some sites are so cluttered with ads and goodness knows what else, I have a hard time finding the actual content. Those are the sites I usually avoid.

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