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Blogging Guide > Unsorted Posts > Prepare your site for new readers

Prepare your site for new readers

< Don't chase statistics, earn them | Unsorted Posts | I don't make money online. You don't have to either! >

When someone visits your site for the first time, can you get them to stay?  Not always, as you can't please everyone.  But there may be a lot of potential readers for your site - you just need to get them to find you, and then you need to convince them to stay.  Here are some dos and don'ts that should help you on your way.

Don't stop posting.

Something I've noticed while using Entrecard is that some sites drop their cards on me over and over again.  This is fine by me, and recently I have made an effort to do the same for them.  (Not sure what Entrecard is all about?  Read my guide: Blogging Networks: Entrecard.)

When I go to a site to drop my card, I'll have a quick look around to see what's changed since my last visit.  But all too often, it's identical.  If I visit on a daily basis then this is one thing - not everyone updates daily.  However, seeing a site that hasn't had any new blog entries since February 1st or even further away than that... well, it makes me wonder why the site is so quiet.

I've heard lots of reasons why people don't update often.  A lot of it comes down to time.  Well, it does take a lot of time, success doesn't come easy, and it requires a lot of dedication.  Except... the person has time to drop their card on me.  They probably drop cards on some other sites too.  So why don't they have time to write?  Or is it that they don't have anything to say?

I'll admit, I don't post comments on lots of sites as I want to write good comments, rather than just commenting to say that I read a post.  Good comments take time to think up and they take time to write properly.  But if every time I visit a site, I see the same blog entry over and over again, it makes me even less likely to comment.

Do those things you keep putting off.

Picture this scene: you've just made a new friend, and you've invited them to your house for dinner.  They will see your house for the first time.  Doesn't it make sense to tidy up and make the place look nice?

Now think of your site.  If a new visitor comes to your site and sees it in a mess or without recent posts, they're not going to be very impressed.  If someone takes the time to say something like "I enjoy your writing, but your sidebar doesn't display properly", or "your site is slow to load", or "you have too many ads"... don't follow that up with "Yeah, I know.  I need to do something about that".  Why not just make the changes?  What's stopping you?

Don't get ahead of yourself.

There are a number of blogging / webmaster forums that include a feedback forum.  Here, you can get people to say what they do and don't like about your site.  Very good if you think your site is pretty solid but you want to find out what others think.

However, there is not much point asking for feedback until you've got your site off the ground.  Sometimes I see brand new sites that have potential but have made major errors in what they're doing - and these things should have been addressed before the person asked for feedback.

If you're new to building a website or a blog, it's fine to ask for help.  I'd much rather see more people asking for help as they set up their sites than go it alone and struggle.  Until you are really happy with how your site is, don't post in a forum asking for in-depth feedback of your site, and certainly don't order a costly review from a well-known blogger.

Do look for others just like you.

In my opinion, one of the most satisfying things about blogging is making time for people who you can relate to.  People who have similar interests and goals, people who are at a similar level with their blog, people whose blog you enjoy reading and who enjoy reading yours.

On the surface, it may sound like a traffic exchange where you go around helping each other with comments and praise.  There's more to it though.  Even the people with whom I make the most effort only get a few comments from me.  They post a few comments on my blog, too.

You can't expect the same people to comment on every post (and to be honest it's better to only comment on a few here and there).  But when regular readers comment on your posts, it shows that your blog is active and can encourage newcomers to join in.

How well prepared are you?

If someone came to your site for the first time right now, what are the chances they will stick around?  If you're just hopeful that they do, what could you do to increase your chances?

Some people complain that sites like StumbleUpon and Entrecard have a "high bounce rate".  The concept of a "bounce" is thus: someone finds your site, they look around, then they move on.  Sites with a low bounce rate are the ones where people arrive, and then go to another page on the same site.

If your site was run by someone else exactly as you're running it now, and you found it for the first time - would you stay?  If you're thinking "well of course I would, it's great" - remember that it wouldn't be your site, so you wouldn't be biased in any way.  Genuinely, honestly, would you stay?  If not - what might help to change your mind?

Let me know what you think.  Thanks for reading!

Comments on Prepare your site for new readers

Posted by Vincent | February 19, 2008 00:35 | http://polymathprogrammer.com | Vincent's profile | Permalink

I found that Entrecard can suck a lot of time easily. It's supposed to be a business card. So I decided to drop cards after I have a new post up. This way, if the recipient decides to visit, I have a new post. I also save time by dropping cards when it can make a bigger impact.

Posted by Lightening | February 19, 2008 09:17 | http://www.lighteningonline.com | Lightening's profile | Permalink

I'm not stalking you - honest!!! I just seem to be very opinionated. LOL.

I tend to agree with the entrecard dilemma. I always start with reciprocal drops and then do some general surfing from card to card on days when I have time. It does surprise me when regular entrecarders don't post all that often. Then again, I seem to have plenty to say (says she who has 4 blogs!!!!) so I often have an issue with holding myself back to one post a day on my highest priority blog (don't want to overwhelm my readers and scare them off).

Vincent - that's a good idea with dropping when you have a new post up. I currently have 2 sites with entrecard and alternate days for my drops (mostly). Keeps me plenty busy enough anyway.

As for whether or not I'd be a regular visitor to my site if it wasn't mine? Of course I would - it's in my favourite colour. ;)

I did take on board your suggestion about going to 1 sidebar but deliberately have 2 as blogher ads require a spot above the fold and I wanted my subscribe button to also be above the fold. Just so you know I wasn't ignoring your thoughts. ;)

Posted by Angelika | February 19, 2008 10:15 | http://angelika1972.blogspot.com/ | Angelika's profile | Permalink

This is a very helpful post.

I have no idea whether someone seeing my site for the first time would come back other than to drop their Entrecard, but I have found a lot more blogs that I like (& at which I regularly comment) so for that reason alone, I LOVE Entrecard.

But then, my blog is personal. I'm not trying to make money...so I guess I don't really care about the high bounce rate, LOL.

Posted by Kin | February 19, 2008 11:56 | http://kinshome.net | Kin's profile | Permalink

Excellent post. I agree with everything you've said. I do exactly what you do when dropping Entrecards (which is what I'm doing here now). I've added a few to my reader, but too many I just drop and run because there's nothing new.

Posted by madWAHM | February 19, 2008 15:25 | http://www.madwahm.com | madWAHM's profile | Permalink

First I drop on those who've dropped on me - listed on my Entrecard dashboard.

Next, I have a couple of bookmark folders of regular blogs I love to read and so I drop on these guys next...which is what I'm doing right now. I found your blog through Entrecard and have now added you to one of my "special" folders ;).

I think that many bloggers start out really motivated and with great intentions. But, too often - due to whatever - they realize that maintaining a blog or website is really a lot of work (like anything else).

Ben's avatar
Posted by Ben | February 19, 2008 15:52 | benbarden.com | Ben's profile | Permalink

Cool, lots of comments to reply to. I like comments!

Hi Vincent, that's an excellent idea - thanks for the tip. It certainly takes up a lot of my time but I'm always looking for ways to use my time more effectively, so the suggestion is very welcome.

Hi again, Lightening. :) Different people use Entrecard in different ways, that's for sure. I just can't understand it when people appear to spend more time dropping cards than they do on updating their blog. It's like putting your house on the market before you're ready to sell, and turning people away because you're not ready yet. Bizarre.

Hi Angelika - glad that Entrecard is working out for you. I love it too. Glad you found the post useful, too.

Thanks, Kin, for the positive feedback. Sometimes I feel a bit guilty for not adding more sites to my reader, but realistically, I couldn't add them all even if I wanted to. Hopefully my tips will make up for not commenting on everyone's blog...

madWAHM - thanks for the add. ;) Check your Entrecard Dashboard, I sent you something. I think the sites who experience "blogger burnout" might have done better with a little planning and some realistic goals. People think it's easy to maintain a site until they give it a try. I'm here to help potential bloggers and webmasters overcome the technical barriers, but hard work and dedication cannot be taught. You have to WANT to build the site and have the time to spare, otherwise there's not much point trying.

fragileheart's avatar
Posted by fragileheart | February 20, 2008 16:32 | fragileheart.com | journal | fragileheart's profile | Permalink

MadWAHM, I do the same thing but a lot of the sites I've added on my blogroll or even in my bookmarks were actually found on Entrecard so it gets annoying when I click on the same site 3 sometimes 4 times in one sitting.

Ben, I like this post. I'm glad someone finally emphasized some reasons why some sites don't succeed. I get annoyed when I get to some blogs and see people complain about how Entrecard sucks because people just come by to drop their card and then leave... but they never think that maybe there's a problem with their content or even their layout.

Before Entrecard, my regular readers consisted of about 3-5 people... and I didn't mind. I joined Entrecard because I was bored, jobless and it was in my face everytime I visited my friend's blog. Now, my regular readers (that comment, I don't care enough to track others lol) have gone up to about 5-8. It's not much but heck, I'm not exactly writing for other people... if it happens that other people find what I have to say interesting then it's a great bonus!

I don't know why on earth I just shared so much, but I just felt like talking. So there :P

p.s. Scheduled posting rules!! :D

Ben's avatar
Posted by Ben | February 20, 2008 22:29 | benbarden.com | Ben's profile | Permalink

Hi fragileheart, thanks for the comment. :) Glad the post hit a note with you. I just wish some more people would read this post and think "hey, maybe I should start writing good quality content, remove a few ads or widgets, and perhaps try and target people who might be interested in what I have to say".

It's fine if people are of the opinion that they don't need to appeal to a lot of people. If they write for themselves as you do, then there's no need to worry about how much they go off-topic (to give one example). However, I think some people don't even know what THEY want from their site. They say they just write about anything, but then they complain about not getting many readers. Something's not right there.

And go ahead, say as much as you like, I always read it. :)

fragileheart's avatar
Posted by fragileheart | February 24, 2008 15:20 | fragileheart.com | journal | fragileheart's profile | Permalink

I wish the same thing too! It's frustrating when a page takes forever to load because someone has so much clutter all over the place. It's also frustrating when someone has their videos or radio or something to play automatically.

I noticed you are very good at reading and replying to all your comments and I have to commend you. I don't get the commenter volume you do and I find it difficult some days to get back to everyone! So I commend you on all your hard work!! :D

Ben's avatar
Posted by Ben | February 24, 2008 18:29 | benbarden.com | Ben's profile | Permalink

Welcome back! Thanks for the "commendment". ;) I like to reply, it can generate a good discussion and shows I really do value all the comments I get. Not a lot of people reply to my replies, but that's OK - much of the time I'm just agreeing and elaborating a bit. The aim is to keep my readers happy, and hopefully attract more readers to my site. When I review my stats for this month, I'll have a look at how well I've done with my objectives...

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