When I joined City AM, one of the first things I experienced was the post editor. It did the job, but it was not particularly quick or intuitive to use. We had to add new fields in a predefined way – and doing so usually added extra work for the content team. Plus, there were a number of tasks that had to be done outside the system – such as finding and resizing images from Getty.
I knew we needed to take a radical approach and consider scrapping the existing post editor.